Brand equity for NBA stars: focusing on players in the brand equity process. E-balonmano com, Journal of Sports Science, [S. l.], v. 21, n. 4, p. 637–652, 2026. DOI: 10.17398/1885-7019.21.637. Disponível em: https://revista-ebalonmano.unex.es/index.php/ebalonmano/article/view/2472. Acesso em: 5 apr. 2026.