La Visión Basada en Recursos y las Implicaciones de la Orientación Organizacional en los Clubes de Fútbol Profesionales: Un Estudio Exploratorio
DOI:
https://doi.org/10.17398/1885-7019.19.243Palabras clave:
Visión basada en los recursos, ventaja competitiva, estratégia, futbol profesional, clubes deportivosResumen
La crisis de COVID-19 representó un gran reto en diversos sectores sociales y económicos, y el contexto deportivo no fue una excepción. Los clubes profesionales tuvieron que hacer frente a un intenso entorno organizativo y operativo, esencial para aplicar sus activos tangibles e intangibles con el fin de obtener una ventaja competitiva sostenible. Este estudio pretende examinar el papel de la orientación emprendedora, la orientación al mercado y la orientación al aprendizaje en el rendimiento de los clubes profesionales de futbol. A la luz de la óptica de la visión basada en los recursos y adoptando un enfoque cualitativo, realizamos entrevistas semiestructuradas durante el periodo pandémico con stakeholders de cinco clubes deportivos que participan en competiciones profesionales. Los resultados muestran que la orientación empresarial, la orientación al mercado y la orientación al aprendizaje influyen en el rendimiento de los clubes deportivos. Este estudio es relevante para las organizaciones deportivas, ya que identifica un conjunto de activos que, gestionados estratégicamente, pueden aumentar el rendimiento de la organización y generar y mejorar su ventaja competitiva y su sostenibilidad. Muestra una relación entre las orientaciones organizativas, los recursos implantados en los clubes y su rendimiento. La competencia estimula a las organizaciones deportivas a adaptar, renovar, reconfigurar y recrear sus recursos y capacidades en sintonía con el entorno. Además, los clubes deportivos profesionales intentan seguir estrategias que mejoren su rendimiento deportivo, adaptando la orientación empresarial al desarrollo de nuevos servicios, productos y actividades, aceptando riesgos y siendo proactivos. Este estudio es relevante para las organizaciones deportivas en general, ya que identifica un conjunto de activos que, cuando se gestionan estratégicamente, pueden aumentar el desempeño organizacional, además de generar y mejorar una ventaja competitiva.
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